Lockd // Direct-to-fan
The direct-to-fan
platform built for dance
Community first. Algorithmically fair. Built for creators — not for engagement metrics.
Get started→The problem
Social platforms were built for everyone. They don't serve creators.
A black box decides who gets seen, and platforms sell the fix back as “promotion.”
The platform owns the relationship with your audience — not you.
Attention is the product being sold. The artist is the raw material.
UK grassroots venues making no profit, 2025
The infrastructure around independent artists is failing offline as well as on.
One platform
Everything your community, in one place.
Communities
Your people in one place — not scattered across apps that own the relationship.
Drops
Release a track, video, or product as an event. Your followers get it first.
Events
Livestreams and ticketed shows, sold direct — no gatekeeper taking a cut.
Merch
Your storefront, your margins, checkout that feels like the rest of the app.
Streaming
Every play counts, and you can see exactly how reach is decided.
Messaging
Talk to your community directly. No algorithm between you and them.
Built for the culture
Genre, BPM and key — real filters, not metadata.
Dance is built on niche taxonomy, tight collaborator networks, and direct-to-fan economics that already work. Discover is benchmarked against how the scene organises itself — the taxonomy is the research, not the row count.
Genre
Flat, high-cardinality — how the scene actually sorts itself.
BPM
A first-class filter, combinable with every other.
Key
Harmonic search, the way DJs and producers work.
Live on Lockd
Find your collaborator. Producers hiring for a role, and finished toplines up for license — a marketplace where a track's collaborators find each other before release.
The difference
The old way vs. the Lockd way.
The old way
A black box decides who sees you
Platforms own your reach
Your audience is never really yours
Attention is the product
The Lockd way
A fair algorithm you can actually see
You own your community
Fans choose to follow — and they do
Connection is the point